VResorts - Turning Virtual Tours Into Real Decisions
How It Started
A Singapore-based company set out to transform the hotel booking experience - not just visually, but commercially. Their goal was clear: increase booking conversions and upsell premium rooms by offering travelers an immersive, confidence-building way to explore properties before they book.
Instead of relying on static images or outdated slideshows, they envisioned a VR-powered platform where guests could virtually step inside each resort, suite, or boutique hotel — and make better, faster booking decisions.
We designed and built the entire product experience from the ground up - including both the main VR booking platform and its companion mobile app and web platform for admin.
Watch the full product video - no mockups, just real interactions.
Goals & Oblectives
The project set out to solve a clear business challenge: increase booking conversions and drive upsells through a more engaging, trust-building user experience.
Our key goals included:
• Boosting booking confidence by letting users explore rooms and spaces in full 360° before making a decision.
• Increasing upsell rates by showcasing premium rooms in a visually immersive, emotionally resonant way.
• Extending time-on-site and user engagement by offering an interactive, exploratory booking flow.
• Improving perceived brand value through a next-gen booking experience that felt modern and intuitive.
• Providing hotel owners with a scalable, easy-to-manage platform for showcasing properties in VR across web and mobile.
These objectives guided every decision - from architecture and navigation to visual storytelling and interface logic.
Our Focus
Our focus was to create an immersive product experience that feels intuitive, elegant, and commercially effective - bridging the gap between emotional exploration and confident decision-making.
We designed the platform to feel like a seamless extension of the booking journey, not a distraction. Navigation had to be fluid across 360° environments, while interface elements remained familiar and unobtrusive.
We approached this project with a deep sensitivity to the nuances of VR UX:
• How users scan space and interpret motion.
• How to minimize cognitive load in 360° environments.
• How to guide attention without overwhelming or distracting.
The UX had to work across VR and mobile without compromising on clarity, performance, or storytelling - supporting both deep immersion and fast action.
"Designing for VR isn’t just about visuals - it’s about how people explore, decide, and trust. This product made guests feel present before they even arrived - and that changed how they booked"
We track performance post-launch, analyzing data and user feedback to find opportunities for improvement. Our goal is to keep your digital strategy dynamic, optimizing it to ensure long-term success and continued growth. With everything polished and perfected, we launch your project with confidence. But our work doesn’t stop there—we offer ongoing support and are always available to make updates, improvements, and ensure your digital presence.
Key Features
360° Interactive Hotel Tours
Let users explore rooms, amenities, and surroundings in full panoramic view - building trust before they book.
Smart Filters & Tags
Helped users quickly find resorts based on location, style, or occasion - enhancing both discovery and conversion.
Immersive Storytelling
Video hotspots and guided scenes added an emotional layer that static galleries couldn’t deliver.
Cross-Platform System
Designed for VR and mobile environments - delivering a consistent, intuitive experience across devices.
Sales-Focused Mobile App
A lightweight iOS app allowed hotel sales staff to manage VR content, sync devices, and demo tours on the go - even without a headset.
Custom Admin Dashboard
Intuitive, easy-to-use dashboard built with standard web technologies - enabling hotel staff to upload videos, organize playlists, and manage metadata without technical skills.
Launch & Growth
We delivered a fully designed, development-ready product - complete with mobile and web interfaces, VR booking flows, and ecosystem-wide logic for all user roles.
The platform was positioned for global launch, with scalable architecture and a clear UX foundation to support future growth - including new partner integrations and regional localization.
Although development was handled on the client’s side, we remained involved throughout the handoff phase to ensure full alignment between business goals, user experience, and technical implementation.
The system included:
• A VR-first booking platform, designed for development in Unity (C#) with dynamic 360° content navigation
• A companion iOS app, structured for Swift, with offline playback and synchronized content access.
• A web-based admin dashboard, designed for implementation with React (frontend) and Firebase / Node.js (backend) - optimized for non-technical hotel staff.
Impact Summary
• 20% increase in conversion rates during VR-assisted bookings.
• +30% growth in premium room sales, driven by emotional engagement and spatial clarity.
• 2X longer average time-on-site, resulting in higher user trust and stronger booking intent.
• 4.8/5 user satisfaction in early pilot.
• Modular, scalable architecture, ready for regional rollout and brand customization.
