MUX IR ACADEMY - Your Gateway to Financial Expertise
How It Started
A leading financial organization set out to create a centralized hub for industry events - bringing together webinars, conferences, and lectures in one intuitive platform.
The goal was clear: help professionals stay informed and never miss high-value opportunities in the financial world. Whether online or in person, the platform needed to surface relevant events, speakers, and schedules - and make it easy to track them in one place.
Goals & Oblectives
The project aimed to create a structured, scalable platform where professionals could easily discover, follow, and revisit key financial events - without relying on scattered sources or manual tracking.Our design objectives included:
• Clear event discovery - with filters by topic, type, and format (online/offline).
• Speaker visibility - allowing users to follow thought leaders and see who’s presenting where.
• Personalized schedules - users could add sessions to their profiles and receive reminders.
• Seamless multi-format structure - supporting live, recorded, and in-person events in one experience.
• Modular system architecture - so new events and roles could be added as the platform evolved.
We focused on making the experience as efficient and engaging as possible - so users spend less time searching and more time learning.
Our Focus
We didn’t just design an event platform - we designed solutions to the most common frustrations professionals face when trying to stay informed.
Our focus was shaped by five recurring challenges:
• Information Overload
With so many events and topics, it’s easy to get lost. We built smart filters, personalized schedules, and clean layouts to help users surface only what matters to them.
• Lack of Context or Credibility
Users often skip events when speaker backgrounds are unclear or topics feel generic. We introduced verified speaker tags, detailed profiles, and event histories to build trust at every touchpoint.
• Fragmented Event Formats
Online, offline, live, recorded - switching between tools breaks the experience. Our platform brings everything together with a unified flow for joining, saving, and revisiting sessions.
• Drop-off After Registration
Many users sign up and never return. We designed thoughtful follow-up UX - reminders, calendar sync, and post-event materials - to keep engagement high.
• Disconnected Speaker Logic
Users often care more about people than programs. We connected every speaker to their sessions, made profiles followable, and surfaced upcoming appearances.
In short: we made sure the platform feels structured, relevant, and worth returning to = even for the busiest professionals.
We track performance post-launch, analyzing data and user feedback to find opportunities for improvement. Our goal is to keep your digital strategy dynamic, optimizing it to ensure long-term success and continued growth. With everything polished and perfected, we launch your project with confidence. But our work doesn’t stop there—we offer ongoing support and are always available to make updates, improvements, and ensure your digital presence.
Key Features
Smart Event Discovery
Users can search and filter events by topic, format (online/offline), date, and speaker - with clear structure and fast navigation.
Speaker-Centric Profiles
Every speaker has a dedicated profile linked to their sessions - helping users follow thought leaders and track their appearances over time.
Personal Schedules & Reminders
Users can save events to their profile, sync sessions with calendars, and receive notifications before the event starts.
Unified Multi-Format Access
Whether live, recorded, or in-person, all event types are accessed through the same clean interface - no switching platforms.
Modular Content Architecture
The system supports flexible roles (organizers, speakers, attendees), reusable templates, and scalable event structures - making it easy to grow and adapt.
Post-Event Value
Users can revisit recordings, access presentation materials, and continue engaging with speakers - turning events into long-term learning assets.
Launch & Growth
We delivered a fully designed and developed web platform - ready for public launch and future scale.
Built on a modern tech stack - including React, Next.js, and Node.js - the platform combines performance, flexibility, and robust role-based access. A custom admin panel allows event managers to create, edit, and publish sessions, speakers, and formats in real time - without developer involvement.
We focused on speed, clarity, and security = ensuring smooth UX even with high data volumes, speaker linkages, and multi-day programs.
Impact Summary
• Event discovery rate increased by 42%
(measured as sessions viewed per user session)
• Profile engagement grew by 61%
(users who followed a speaker or saved at least one session)
• Reminder conversion rate hit 38%
(percentage of users who returned to a session after receiving a notification)
• Time-on-platform rose by 26%
(indicating that users explored beyond the landing page - navigating schedules, speaker bios, and saved content)
